Hey, folks, I’m SEAC(R) John Wayne Troxell, and this is your Motivation Monday brought to you by Veterans Lending Group.

Hey, there’s a phrase that people use a lot and it’s called ‘people will not care how much you know until they know how much you care’. In my book, Knowing is Caring.

Let me explain – whenever I served as a leader in combat, I used to tell my subordinates, you have to master the four ‘knows’ of combat. That means you have to know yourself, your strengths and weaknesses of your organization, you have to know the enemy and you have to know them in doctrinal terms with things like size, composition, disposition and strength. You have to know our partners and allies. What capabilities can they bring that will mutually support each other as we prosecute the fight? Last but not least, you have to know the center of gravity in any conflict, the population, and we have to make sure we safeguard the citizens from the horrors of combat.

Now, in business, I also have four knows. OK, first, you have to know yourself, and where you fit into the grand scheme of things for the organization you’re working for. Two, you have to know the corporation you’re working for. What are their strengths and weaknesses? What are opportunities to turn weaknesses in the strengths and what are threats to the strengths of the organization? You have to know the competition and you have to keep an eye on the competition to know the direction they’re kind of going so that you can keep pace with them. And then last but not least in business, the center of gravity, the customer, you have to understand customer behavior and customer wants and make sure you stay at the front of that so that we continue to attract more customers to the organization.

Hey, the bottom line is knowledge is power, and if you want to show people how much you care, show them how much you knew, you know, while you’re showing them how much you care.

Have a great week, everybody, boom!

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