Creator partnerships

Partner with Veterans Lending Group.

Create useful content for the military community—with a partnership built around your audience, your platform, and the way you work best.

For TikTok, Instagram, and YouTube creators with 5,000+ followers in the military community.

Victoria Johnson, Senior Divisional Marketing Manager at Veterans Lending Group
Victoria Johnson Senior Divisional Marketing Manager

Creator platforms

Where we’re looking to partner.

TikTok
Instagram
YouTube
A partnership shaped around your audience

Your community trusts you. We take that seriously.

Veterans Lending Group helps military families understand VA home loans and make confident housing decisions. We partner with creators who have earned attention inside that community and want to share education that is practical, relevant, and easy to understand.

Victoria leads our marketing department and works directly with influencers and content creators. She will learn about your audience, review the opportunity, and recommend the partnership structure that makes sense.

Two ways to work together

Choose the model that fits the partnership.

Compensation depends on your audience, platform, reach, engagement, and the scope of the campaign.

Performance-based

Affiliate partnerships

A commission-based structure for creators whose audience and content format are a strong fit for an ongoing partnership. Terms, tracking, and approved campaign actions are defined before launch.

  • Designed for ongoing creator relationships
  • Clear tracking and campaign expectations
  • Opportunity to build repeat content together

Campaign-based

Flat-fee partnerships

A set fee tied to an agreed content package or campaign. This model may be a better fit when the work has defined deliverables, usage, timing, and creative requirements.

  • Clear deliverables and campaign timeline
  • Scope and usage agreed in advance
  • Built for focused activations
What collaboration looks like

A real campaign, not a copy-and-paste sponsorship.

We build the collaboration around your voice while keeping the message accurate and useful for military families.

Audience-first planning

We start with who follows you, what they care about, and which questions they already ask.

Clear creative direction

You receive the campaign goal, key facts, required disclosures, and room to create in your own voice.

Direct communication

Work directly with Victoria and the VLG marketing team from the first conversation through launch.

How it works

From first call to live campaign.

No vague next steps. We use a simple review process to decide whether there is a strong mutual fit.

Talk through your idea
  1. 01

    Book a conversation

    Choose a time with Victoria and share your primary channel.

  2. 02

    Review the fit

    We look at audience alignment, content style, reach, engagement, and campaign goals.

  3. 03

    Agree on the structure

    If it is a fit, we define the affiliate or flat-fee model, deliverables, timing, and approvals.

  4. 04

    Create and launch

    We equip you with accurate information and collaborate through review and publication.

Made for creators

Bring the idea. We’ll build the brief together.

The best partnerships feel natural to the audience. We work with you to turn useful VA home loan education into content that fits your format—from short-form video to a deeper YouTube conversation.

  • Short-form video
  • Social campaigns
  • Long-form education
Illustration of Victoria planning a creator campaign with a phone and ring light
Your partnership contact

Talk directly with Victoria.

Victoria runs the Veterans Lending Group marketing department and specializes in working with influencers and content creators. Bring your audience insights, your channel, and your ideas. She will bring a clear view of what VLG can support and how the partnership could work.

View Victoria’s LinkedIn
Frequently asked questions

Before you book.

Which platforms are you looking for?

We are currently looking for creators on TikTok, Instagram, and YouTube.

Who qualifies for consideration?

Creators should have more than 5,000 followers and an established audience within the military community.

How do you decide between affiliate and flat-fee?

Victoria reviews your audience, platform, content, reach, engagement, and proposed campaign before recommending a structure.

Do I need to be a Veteran?

No. The important requirement is a credible connection to and established audience within the military community.

Are partnerships automatically approved?

No. Every opportunity is reviewed for audience fit, brand alignment, campaign feasibility, and applicable advertising and lending requirements.

Start the conversation

Have a military audience and an idea worth exploring?

Book time with Victoria to discuss your channel, your community, and the right way to work together.

Book a call with Victoria Victoria’s Calendly URL will be connected here once provided.

Veterans Lending Group

Check your VA loan eligibility

We specialize in VA lending for military families. Answer a few quick questions to get started.

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